Tagged

Product strategy

Writing on building products, selling niche software, and doing the engineering properly.

Insights 07 Sep 2026

Why we build products, not just code

Selling a deployed product instead of a codebase changes everything about how you build - and what a customer actually gets.

Insights 29 Aug 2026

When a bespoke project is worth it, when it is a trap, and how to tell which one you are looking at.