Tagged

Selling software

Writing on building products, selling niche software, and doing the engineering properly.

Insights 07 Sep 2026

Why we build products, not just code

Selling a deployed product instead of a codebase changes everything about how you build - and what a customer actually gets.

Insights 20 Aug 2026

For a product you sell to a salon or a jeweller, a "Buy now" button is the wrong front door.